News and Special Updates


Vireo Raises Awareness of NY’s Medical Marijuana Program in El Diario and The Jewish Week

New York, N.Y. – Vireo Health of New York (“Vireo”), one of five medical marijuana companies currently operating in New York State, is proud to announce new print and digital advertisements appearing in New York publications El Diario and The Jewish Week.

The new advertisements underscore Vireo’s commitment to patients of all backgrounds and are the latest in a string of groundbreaking advertisements aimed at raising awareness about New York’s medical marijuana program. Vireo previously launched the first-ever medical marijuana advertising campaign in the history of the New York City subway system.

The Spanish-language advertisements in El Diario are scheduled to launch on February 9th and are designed to reach Spanish-speaking New Yorkers. The Jewish Week advertisements will begin to appear in a special February 9th Healthcare section and will highlight Vireo’s kosher medical marijuana product offerings. Both advertisements offer patients an $18 discount off their first online order of $100 or more.

“These new advertisements mark Vireo’s latest effort to encourage New Yorkers of all backgrounds to speak with their doctors about medical marijuana,” said Ari Hoffnung, CEO of Vireo Health of New York. “It is our hope that advertising in publications familiar to diverse groups of New Yorkers will spark important conversations that help combat the lingering stigma associated with medical marijuana.”

Vireo Chief Medical Officer Dr. Stephen Dahmer is fluent in Spanish and regularly assists patients who are more comfortable discussing their medical conditions in Spanish.

“As a family doctor who has practiced medicine in many different countries – including Brazil, Dominican Republic, and New Zealand – I understand the importance of engaging diverse communities in a culturally sensitive manner,” Dahmer said. “I encourage any New Yorker considering medical marijuana as a treatment option, particularly for chronic pain, to ask their own physician and learn more.”

Vireo dispensaries are located in Queens, White Plains, Albany and Binghamton. Its diverse staff speaks many languages, including: Spanish, Portuguese, Russian, Korean, Mandarin, Cantonese, Punjabi and Hebrew. In the coming weeks, The Company plans to expand upon this initial effort, and reach out to additional ethnic and religious groups throughout New York.

Links to Advertisements:

El Diario –
The Jewish Week –




About Vireo Health of New York

Vireo Health of New York is a physician-led company dedicated to providing best-in-class cannabis-based medications and compassionate care. The Company is a proven leader in the field of medical marijuana. In December 2015, Vireo’s products became the first to be certified Kosher by the Orthodox Union. In addition to brick-and-mortar dispensary locations, Vireo launched the first medical marijuana home delivery service in the New York City area, now available throughout New York City (The Bronx, Brooklyn, Manhattan, Queens, Staten Island), Westchester, Rockland, Nassau and parts of Suffolk County. For more information, visit


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