Patrick Peters serves as the Executive Vice President of Retail for Vireo Health. In his role, Patrick works closely with Vireo's Executive Team to develop and execute Vireo's strategy to drive efficient, sustainable growth in the company's Retail, eCommerce and Wholesale businesses. Patrick is helping to lead Vireo's retail expansion and rebranding efforts, which will see at least 20 dispensaries nationwide operating under a new brand called, Green Goods.
Before joining Vireo, Patrick serve in senior leadership roles at Calvin Klein, Kate Spade, and Juicy Couture. He is a highly driven retail executive experienced in industry-leading brands across diverse market segments and a thought leader who develops innovative and effective solutions to drive continuous improvement and financial results. Skilled at developing talent, processes, and infrastructure, Patrick is able to drive rapid growth while providing a consistent and exceptional customer experience.