Wendy Lou
/ VP of Retail Strategy

Wendy Lou is the VP of Retail Strategy at Vireo Health. Wendy is a retail strategist who has held leadership positions across a broad range of functions, including strategy, merchandising, ecommerce, and financial planning. A 13-year veteran of Macy's, Inc., she is passionate about creating consumer-centric strategies that are a win/win, both engaging customers and delivering financial results.

Most recently, Wendy headed up the transformation for Macy's pricing and promotional strategy, from vision to execution. Prior to that role, she also led a special project for the organization merging the Macy's stores and Macy's ecommerce operations. In addition, Wendy has managed merchandising and planning teams across multiple categories, including apparel, jewelry, home and food. Wendy started her career in investment banking at Citigroup in securitized products and holds an MBA from Columbia Business School and B.S. in Finance from New York University.

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