Harris Rabin is the Chief Marketing Officer of Vireo Health. In this role, Rabin oversees brand marketing, e-commerce, and sales efforts. Rabin brings two decades of experience, including senior leadership roles in the consumer healthcare and beverage alcohol industries. Rabin is an accomplished marketing leader with a proven and consistent track record. He most recently served as Global Vice President of Marketing at Anheuser-Busch InBev (ABInBev), where he led brand building efforts for a multi-billion dollar global portfolio of core beer brands. At InBev, Rabin led brand development across global markets, including the global expansion of Michelob Ultra, the $1+ billion brand pioneering the “Better-For-You” category.
Prior to ABInBev, Rabin worked for nearly a decade at Bayer HealthCare as a brand builder in the Consumer Health division, where he built brands and ultimately oversaw the Global Aspirin franchise, growing the Aspirin business to the highest on record, consistently exceeding expectations.
Harris joined Vireo to grow and develop the company's brand portfolio and help leverage our medical and science expertise to provide best-in-class products and patient experiences. Rabin has a bachelor’s degree with high honors in mathematics & economics from Northwestern University, and an MBA from MIT Sloan School of Management with a focus on marketing and new product development.
He lives in NYC with his wife and three children.